Since 1865, Stetson Hats have crowned the heads of ranchers, rodeo champions, and everyday dreamers chasing the horizon. Born from the vision of John B. Stetson, this brand took its first breath in the rugged expanse of the American West. From the original Stetson Boss of the Plains to today’s refined Stetson Western Hats, each carries a whisper of history, a mark of craftsmanship, and the spirit of a land untamed.
At Jackson’s Western, we hold one of the largest selections in the greater Grand Rapids, MI area. You will find felt, straw, crushable wool, and seasonal designs that honor a tradition while embracing modern style. From braving the sun at a summer rodeo to stepping into a honky-tonk under soft lamplight, a Stetson Iconic Hat is more than an accessory. It’s a piece of your story.
The legend began with a single design, the Stetson Boss of the Plains. This lightweight and breathable hat was durable and waterproof. Its high crown provided the insulation, while the broad brim protected the eyes from a relentless sun. More than a classic cowboy hat, it became a sign of resilience, worn by cattlemen, lawmen, and adventurers alike.
Over time, Stetson cowboy hats have adapted to every whim of the Western lifestyle. The Gus Silverbelly 6X Fur Felt Hat has its own weathered charm. The Crowley 10X Straw Hat is light and airy for long summer rides. The Apache Black 4X Felt Hat is sleek, bold, and built to last. Every style blends durable hat craftsmanship with comfort that makes you forget you’re wearing it at all.
These hats are more than shade and shelter. They are cowboy culture symbols, linking today’s wearer to a lineage of riders, ranch hands, and silver-screen cowboys who shaped the mythos of the West.
Materials matter. That’s why Stetson Iconic hats are only crafted from premium fur felt, finely braided straw, and high-quality wool. For sweatbands, supple leather gives a comfortable fit, while crowns are shaped for both style and practicality.
You have colors range from chocolate browns and deep blacks to sandy silver and natural straw shades. Some carry quite understated hatbands, others sport beautiful braided leather or silver-accented trims. Whether your taste runs toward timeless minimalism or a bolder Western statement, Stetson delivers.
And though firmly rooted in American heritage headwear, the brand is no stranger to reinvention. Their seasonal lines introduce fresh shapes and finishes, keeping Stetson at the forefront of Western fashion accessories without losing sight of tradition.
At Jackson’s Western, our Stetson cowboy hat collection spans the full spectrum:
We carry hats for men, women, and youth. From the Kids’ Billy Jr. Straw Hat to the sophisticated Skyline 6X Fur Felt Hat in Chocolate, there’s a crown and brim for every head that belongs under the sky.
Caring for Your Stetson
A well-loved Stetson can be your own for decades. Store it in a cool and dry place. A hat box or a rack that supports the crown would be ideal. Brush your high-quality felt hat once in a while with a brush of soft bristles to keep dust away. For straw styles, wipe gently with a damp cloth. High heat can distort the shape, so keep away from heat. And for brims that lose their curve, a little steam and careful hand shaping will bring back the form.
A rancher once told us his Stetson Western Hat had weathered three seasons of Wyoming wind without losing its shape. A country musician swears the Open Road Silverbelly brings him luck on stage. And a first-time buyer from Grand Rapids simply said, “It felt like it belonged on my head from the moment I put it on.”
That’s the Stetson magic — a perfect blend of fit, function, and feeling.
Founded by John B. Stetson in 1865, brand Stetson started with a simple Boss of the Plains design. Inspired by what the American West needed, it has since become a global icon of Western style.
It has a lightweight and waterproof build. There is a high crown for insulation and a wide brim for sun protection. A revolutionary classic cowboy hat in its time, the design is still admired today.
Your head circumference will determine the size of your hat. Match it to the size chart. Choose felt for cooler climates, straw for warm weather, and crushable wool for travel versatility.
Yes. Stetson cowboy hats are built tough, be it for use at home on a ranch or as a Western fashion accessory.
Brush felt hats regularly. Wipe straw hats softly with a damp cloth, and store them in a cool and dry place, away from direct sunlight. Use a hat box or rack to maintain shape.